There's a question we get asked pretty often when folks visit our tasting lounges in Buellton, Solvang, Irvine, and Laguna Beach: "Why is your wine club called Family?" It's such a simple name, and yet it holds everything we believe in about who we are and how we want to treat the people who choose to drink our wine.
The honest answer is this: we named it Family because that's exactly what it feels like when you join us.
More Than a Membership
Look, we know the wine industry is full of memberships and clubs. You've probably heard the pitch a hundred times. But here's what makes ours different, and it's something that goes back to the heart of McClain Cellars itself.
When you walk through the door of our tasting room—whether it's the warmth of our Solvang location, the California sun streaming through our Buellton space, or the laid-back coastal vibes in Irvine or Laguna Beach—you're stepping into a place built on Family, Faith, Friends, and Freedom. Those aren't just words on our website. They're the reason we wake up and tend our vineyards. They're why we pour our hearts into every bottle.
Your membership in our Family club means you're invited into that same circle. You're not a transaction to us. You're someone we want to know, someone whose preferences matter, someone whose trust we treasure.
Generosity Built In
When we designed our club tiers, we had one guiding question: "How would we treat our own sister, our cousin, our best friend?" The answer shaped every benefit we offer.
Would we charge them full price when they come to the tasting room? No. So our Family members get exclusive discounts on tastings and purchases. Would we forget about them between visits? Never. That's why our members get early access to new releases and special selections before we even announce them to the public. Would we leave them guessing about what we're pouring this season? Of course not. That's where our member-exclusive events come in—intimate gatherings where you get to know us, other wine lovers in your community, and the stories behind every vintage.
The tiered structure lets us show up differently for different people. Some of you are casual wine enjoyers who want a gentle introduction to what we make. Others are serious collectors who want the full deep dive. Every tier is designed with the same philosophy: make our members feel like insiders, because they are.
Real Relationships, Real Wine
Here's what we've learned over the years: the best wine experiences aren't about fancy bottles or exclusive labels. They're about connection. They're about sitting with people you genuinely care about and sharing something delicious together. That's the feeling we're chasing with every interaction you have with McClain Cellars.
When you call our tasting rooms or visit in person, you're not reaching a faceless customer-service department. You're talking to real people who know you, who remember the Cabernet you loved last spring, who get genuinely excited when you tell them you're hosting a dinner party and need a pairing recommendation.
Join Our Inner Circle
If you've been thinking about joining our Family club, we hope you'll take the leap. Whether you're drawn to our reds, our whites, or something in between—whether you visit us in Buellton, Solvang, Irvine, or Laguna Beach—we'd love to welcome you formally into our world.
Because at the end of the day, that's what Family means to us: showing up for each other with warmth, generosity, and genuine care. That's the McClain Cellars way, and we can't wait to share it with you.
Ready to join? Visit any of our tasting lounges, or reach out to learn more about which tier feels right for you.